Friday, January 4, 2013

Shifting the balance between good fat and bad fat

Jan. 4, 2013 ? In many cases, obesity is caused by more than just overeating and a lack of exercise. Something in the body goes haywire, causing it to store more fat and burn less energy. But what is it? Sanford-Burnham researchers have a new theory -- a protein called p62. According to a study the team published December 21 in the Journal of Clinical Investigation, when p62 is missing in fat tissue, the body's metabolic balance shifts -- inhibiting "good" brown fat, while favoring "bad" white fat. These findings indicate that p62 might make a promising target for new therapies aimed at curbing obesity.

"Without p62 you're making lots of fat but not burning energy, and the body thinks it needs to store energy," said Jorge Moscat, Ph.D., Sanford-Burnham professor. "It's a double whammy." Moscat led the study with collaborators at Helmholtz Zentrum M?nchen in Germany and the University of Cincinnati.

p62 and obesity

Moscat's team had previously produced mice that completely lack the p62 protein everywhere in their bodies. As a result, the animals were obese. They also had metabolic syndrome. In other words, as compared to mice with p62, mice lacking p62 weighed more, expended less energy, had diabetes and had a hyper-inflammatory response that's characteristic of obesity.

While those results showed that the lack of p62 leads to obesity, "we didn't know which tissue was responsible for these effects, because p62 was missing in all of them," Moscat said.

Some researchers believe that muscle tissue, where energy is expended, controls obesity. Others suspect the liver is a key player, or that the brain's appetite control center is most responsible for obesity.

But then there's fat itself -- both white fat and brown fat. White fat is the type we think of as unwanted body fat. Brown fat, on the other hand, is beneficial because it burns calories. Many researchers now believe that brown fat somehow malfunctions in obesity, but the details are unclear.

p62 shifts the balance between white fat and brown fat

In their latest study, Moscat and colleagues set out to pinpoint the specific tissue responsible for obesity when p62 is missing. They made several different mouse models, each missing p62 in just one specific organ system, such as the central nervous system, the liver, or muscle. In every case, the mice were normal. They weren't obese like the mice lacking p62 everywhere.

Then they made a mouse model lacking p62 only in their fat tissue. These mice were obese, just like the mice missing p62 in all tissues. Upon further study, the researchers found that p62 blocks the action of an enzyme called ERK while activating another enzyme called p38. When p62 is missing, the enzyme p38 is less active in brown fat, while ERK is more active in white fat. As a result, Moscat said, p62 is "a master regulator" in normal fat metabolism.

According to Moscat, the discovery of p62's role in brown fat tissue is encouraging, because fat tissue is much more accessible than other parts of the body -- the brain, for example -- for potential drug therapies. "This makes it easier to think about new strategies to control obesity," he said.

New methods for preventing or treating obesity, a major epidemic in the United States, are urgently needed. Drug therapies designed to minimize the intake of food have had limited success and also produce considerable side effects.

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Story Source:

The above story is reprinted from materials provided by Sanford-Burnham Medical Research Institute. The original article was written by Bruce Lieberman.

Note: Materials may be edited for content and length. For further information, please contact the source cited above.


Journal Reference:

  1. Timo D. M?ller, Sang Jun Lee, Martin Jastroch, Dhiraj Kabra, Kerstin Stemmer, Michaela Aichler, Bill Abplanalp, Gayathri Ananthakrishnan, Nakul Bhardwaj, Sheila Collins, Senad Divanovic, Max Endele, Brian Finan, Yuanqing Gao, Kirk M. Habegger, Jazzmin Hembree, Kristy M. Heppner, Susanna Hofmann, Jenna Holland, Daniela K?chler, Maria Kutschke, Radha Krishna, Maarit Lehti, Rebecca Oelkrug, Nickki Ottaway, Diego Perez-Tilve, Christine Raver, Axel K. Walch, Sonja C. Schriever, John Speakman, Yu-Hua Tseng, Maria Diaz-Meco, Paul T. Pfluger, Jorge Moscat, Matthias H. Tsch?p. p62 Links ?-adrenergic input to mitochondrial function and thermogenesis. Journal of Clinical Investigation, 2012; 123 (1): 469 DOI: 10.1172/JCI64209

Note: If no author is given, the source is cited instead.

Disclaimer: This article is not intended to provide medical advice, diagnosis or treatment. Views expressed here do not necessarily reflect those of ScienceDaily or its staff.

Source: http://feeds.sciencedaily.com/~r/sciencedaily/~3/XkVjPMyx_e0/130104143704.htm

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Wednesday, January 2, 2013

Increase Your Business Sales With Vinyl Banners Advertising | Free ...

There are different ways in which you can use banner advertisements to reach out to your target audiences. Whether it is a promotional content or simply passing across event invitation messages to audiences, vinyl banners are inexpensive and can save you the amount you have to pay to communicate to your audiences. Banner advertising entails large format printing, which is able to grab the attention of readers.

Because of their large sizes, the content can be read by many people when the banner prints are placed in strategic locations. Businesses can use these advertising tools to create brand name awareness and advertise their products and services. The business environment is very competitive and for your brand to stand out of the crowd, you have to ensure that consumers know more about the business location, what you offer, and any special promotional deals.

You could place them on top of buildings, along highways or in the streets and this attracts a large crowd to your business. Customized embroidery on the material adds value to the banner and shows uniqueness. It may be a good way of attracting more readers. People are enticed by small things and when they find something unique about a banner, they also imagine that the business or products are unique too.

In addition, these advertising tools can be used when announcing your new store, or a new location. If you plan to have a grand opening of your newly established store, you may use these banner advertisements to reach to your audiences. Overabundance of space on giant banner could allow you to create large format content that says more about the business.

Since one large banner can be viewed by many people, it means that it is a cost effective way of advertising products and services. If you have offers running in your store, you can use this advertising method to reach out to your audiences. Similarly, organizations like churches can announce their special events with the use of banner materials.

Trade shows are attended by business executives and other prominent business people and they give you a good opportunity to display your brand. In addition, institutions like churches and schools may also use print banner materials to announce special events. For college graduation ceremonies, banner prints can easily pass across the message of the special event to people within a city. They only need to be placed in strategic positions.

With primed screen printing in Vermont, you can get customized business or event vinyl banners that could help you get the recognition you want. When coupled with other advertising methods, it helps businesses grow their clientele base and increase sales. You also save on advertising costs.

For top quality vinyl banners, visit our website and choose from our selection. You can arrange for customized embroidery through links on our homepage.

Source: http://www.businesslistingnow.com/blog/increase-your-business-sales-with-vinyl-banners-advertising/

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Tuesday, January 1, 2013

Video Advertising and Associated Benefits | TrafficSoar

The internet has quickly become the best place where you can advertise your business and market your services or products; with the constant increase of the internet?s popularity as an advertising and marketing medium has caused that each day more and more graphic designers and specialized advertising agencies increase the overall levels of performance and development of the ads and classifieds that are generally used for every business, product and service.

The general increase has also caused that potential customers and all segments of target markets evolve into more demanding clients who will not rest nor settle for low grade advertisements, classifieds or any other form of advertising and marketing strategies.? Naturally, there are few alternatives that will work properly in terms of adequate advertising and marketing strategies that will fully reach potential customers and those targets markets that the business person is looking forward to reaching and to advertising.

Seized already captured customers as well as those potential ones that conform to the immense ranks of the potential markets that any particular business is looking forward to reaching will quickly abandon those companies that fail to satisfy every expectation, desire and demand.? Of which, a proper advertising campaign is only a part of.

Nonetheless, creating a specialized agency or designer group to take over and create the best possible graphic art and imagery that will fulfill the requirements of the customers as well as of the target market can be overwhelming for small companies and particularly for those who do not have a business set up outside the internet world.? The only possibility seems to be to resign to using the most number of internet media resources; it might not be entirely true.

A good online advertising agency will be able to create a comprehensive approach and a beneficial advertising and marketing strategy that will help the business owner regardless if he?s a neophyte or not to place his product or service high on the preference scale of all potential consumers that also are internet surfers.

In this comprehensive approach has to be including all the add-ons that might turn a regular and common advertisement into an excellent one, that is both attention grabbing and can be imprinted in the memory of the surfer for as long as possible. Internet advertisements that have sound were something extremely popular some time ago; yet, nowadays, they are quite common.

Nonetheless, they are highly functional just as long as the advertising agency that is currently handling them uses them in a complete advertising and marketing approach, such as the inclusion of classified free ads and inside the banner exchange programs.? Using sound such as a voice over advertising or even an adequate music soundtrack can be beneficial especially if what you are seeking to advertise or market is a service rather than a product.

The use of voice over and sound off inside the advertising and marketing ads is a valuable tool, nonetheless it is not only one nor should an entire campaign be focused only on this.? The use of video feeds should also be considered as a helping tool and additional marketing strong point and could be managed as an entire and independent advertisement or banner ad all on itself.

Companies such as yume.com and videoegg.com are devoted entirely to the creation and placement of such video advertising campaigns, though no business person should consider the use of only video advertising as a comprehensive and full sized campaign regardless of how complete and well developed such video advertising might be.? An appropriate and functional advertising and marketing campaign in terms of? creating an increased flow of visitors to a specific website or increasing the presence of the business in the mind and actions of the target market that is selected for the specific product or service has to include more elements than just a video advertisement.

Each day more and more internet surfers turns to their computers demanding high quality in audio and video so that they can enjoy their music videos and even television segments from all around the world.? Website such as youtube.com and even software that is designed for free P2P sharing such as morpheus and limewire are registering massive video downloads.? All of this has caused that business owners and ad agencies online in the world turn to video advertising as the ideal answer for the adequate advertising and marketing of products and services worldwide.

As said before, while using video advertising might be a enticing, interesting and plainly attractive to use, the sole use of this marketing tool will not suffice to attain the desired results of any given ad campaign.? Yet, there are two major mistakes that are frequently made when using video advertising as a tool or the main focus of any advertising or marketing campaign inside the internet world.

Poor upload/download feeds.? While each day more and more people is getting higher internet connections and turn to the best of its kind computers and OS, there are still those who will not venture in a high speed internet connection or that are simply not willing to upgrade their computer equipment.? Many companies prefer simply to stick with outdated working on systems so that their employees will not take time during business hours to surf around the internet.

Unfit creation.? The other common problem that video advertising online has is that most business persons believe that it is just like creating a video advertising ad for the television or even the movies; while movies and television have narrowed down the gap between them, it does not happen the same thing with the internet.

This constitutes a problem for all the business persons that are seeking to expand their business opportunities or their target markets, since they have to find a way to bypass such ?securities? and outdated bumps in their electronic roads; the answer is to provide a wide variety of upload and download feeds that will support low-grade internet connections and outdated OS while still being able to transmit and communicate whatever advertisement or information that the business person wants to broadcast.

It is also important to select the adequate people.? People who are television friendly might not be as friendly in an internet video; the same applies with the diction that they have; it is important that they can speak loud and clear to the microphone.

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Republished by Blog Post Promoter

Source: http://www.trafficsoar.com/2013/01/the-benefits-of-video-advertising/

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InterAksyon's top 5 movie performances of 2012 | Entertainment ...

In a year blessed with topnotch acting in quite a number of noteworthy films, here are the five indelible performances that deserve the highest commendation.

InterAksyon presents the top 5 movie performances of 2012:

?

THE CAST OF ?POSAS?
Lawrence Fajardo?s taut direction of Zig Carlo Dulay?s fat-free script ? a breathless day-in-the-life procedural about corruption in the police force and the making of an ?official? partner in crime out of a petty thief ? is a model of precise filmmaking.

So are the on-point, life-like performances of the entire cast, from the leads (Nico Antonio as a Quiapo snatcher and Art Acuna as chief of police) to the supporting players (Bangs Garcia as the victim of the theft, and Nor Domingo and Jake Macapagal as police officers), down to the guests and bit players. In a year filled with excellent ensemble acting work (?Aparisyon?, ?Sta. Nina?, ?Mga Munting Lihim?, ?I Do Bidoo?), ?Posas? gets the badge of honor as the finest.

?

RHIAN RAMOS, ?SOSSY PROBLEMS?
She was very good in the title role in last year?s ?My Kontrabida Girl?. This year she was even better ? sharper and punchier but cooler ? as a bossy spoiled brat in ?Sossy Problems?, about a barkada of clueless ultra rich girls who find a mission outside of themselves when their beloved village country club gets threatened to be torn down to give way to a mall.

The role was practically begging for a kind of go-to-town indulgence. Rhian did not go there. Instead she imbued the character with a playful charm and an unforced headiness that made it easy for viewers to understand why she is the acknowledged leader of this stillettoed pack. And why she is probably the finest young actress in comedy around.

?

ANTHONY FALCON, ?REQUIEME!?
How do you go head to head and toe to toe with the simmering soulfulness and soft-edged intensity of Shamaine Buencamino? If you?re newcomer Anthony Falcon, you don?t. You play it the other way ? sharp, saucy, and steely. It?s nothing short of genius.

For while the performance is one of chilly, icy coolness on the surface, Anthony as Joanna, a runaway son, a social outcast, and would-be transsexual, is also able to fully locate the bruised soul, the wounded heart, and the zest for life in this black comedy about burying the dearly beloved, Pinoy-style.

?

EDDIE GARCIA, ?BWAKAW?
This year Manoy played manay and he was nothing short of fabulous. But not in a showy, put-out-all-the-stops kind of way.

As Rene ? a brusko of a man who embraces his sexuality and comes out of the closet very late in life with his canine BFF, by his side, indeed in what the character sees as his twilight years ? Eddie is elegantly funny and sophisticatedly soulful in a portrayal brimming with scrappy wit, sardonic humor, and sensitive heart.

This lovely and loving performance is the opposite of a doggone work.

?

NORA AUNOR, ?THY WOMB?
Thirty years after ?Himala?, Nora Aunor gives another performance for the ages. As Shaleha, a barren Badjao wife who goes on a mission to find a woman who could and would give her beloved husband a biological child, is hypnotically still, bracingly intelligent, and devastatingly emotional, often all at once and without uttering a single word. She is, in a word, divine in what is the most hauntingly sublime piece of acting in all of Philippine cinema not only this year but in the last 30 years.

Source: http://www.interaksyon.com/article/51650/interaksyons-top-5-movie-performances-of-2012

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Source: http://www.msnbc.msn.com/id/40153870/vp/50334495#50334495

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NFL Playoff picture 2013: Redskins and Cowboys face off for division title, playoff berth

Despite an easy win over Philadelphia earlier on Sunday, the New York Giants were eliminated from playoff contention by virtue of the Chicago Bears' victory. The early results make Sunday night's Redskins and Cowboys clash an outright NFC East title game.

Coming into the final week of the regular season, the NFC East was the only division without a playoff team penciled in yet, but the picture got a little clearer this afternoon as the New York Giants were eliminated from contention. Now it comes down to Sunday night's matchup between the Washington Redskins and Dallas Cowboys.

The Giants did their part to stay alive in the playoff race with a 42-7 victory over the Philadelphia Eagles, but their slim hopes were quickly dashed. The Chicago Bears' 26-24 win over the Detroit Lions eliminated the defending Super Bowl champions from any chance at a title defense.

With the Giants out of the picture, tonight's matchup between the Redskins and Cowboys becomes an outright NFC East title game with the winner securing a playoff berth. Since the Bears won, there is no way for the Redskins to get into the postseason as a Wild Card, so the Sunday night game is a win-or-go-home contest for both teams.

The last time the two teams met was on Thanksgiving when Robert Griffin III threw four touchdowns in a 38-31 Redskins' victory.

Because of the playoff implications, the Redskins' game was flexed from an afternoon time slot into the national NBC Sunday Night Football window. Kickoff is scheduled for 8:20 p.m. ET from FedEx Field.

For all of the Week 17 playoff scenarios and possibilities around the league, check out SB Nation's post from Sunday morning.

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Source: http://dc.sbnation.com/washington-redskins/2012/12/30/3818714/2013-nfl-playoff-picture-scenarios

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Did Lucy walk on the ground or stay in the trees?

Dec. 31, 2012 ? Much has been made of our ancestors "coming down out of the trees," and many researchers view terrestrial bipedalism as the hallmark of "humanness." After all, most of our living primate relatives -- the great apes, specifically -- still spend their time in the trees. Humans are the only member of the family devoted to the ground, living terrestrial rather than arboreal lives, but that wasn't always the case.

The fossil record shows that our predecessors were arboreal habitu?s, that is, until Lucy arrived on the scene. About 3.5 million years ago in Africa, this new creature, Australopithecus afarensis, appeared; Lucy was the first specimen discovered. Anthropologists agree that A. afarensis was bipedal, but had Lucy and her legions totally forsaken the trees? The question is at the root of a controversy that still rages.

"Australopithecus afarensis possessed a rigid ankle and an arched, nongrasping foot," write Nathaniel Dominy and his co-authors in Proceedings of the National Academy of Sciences (PNAS). "These traits are widely interpreted as being functionally incompatible with climbing and thus definitive markers of terrestriality," says Dominy, an associate professor of anthropology at Dartmouth.

But not so fast; this interpretation may be a rush to judgment in light of new evidence brought to light by Dominy and his colleagues. They did what anthropologists do. They went out and looked at modern humans who, like Lucy, have feet adapted to terrestrial bipedalism, and found these people can still function as effective treeclimbers.

Co-authors Vivek Venkataraman and Thomas Kraft collaborated with Dominy on field studies in the Philippines and Africa that inform their PNAS paper. Venkataraman and Kraft are Dartmouth graduate students in the Ecology and Evolutionary Biology PhD program in the Department of Biological Sciences, and are supported by National Science Foundation graduate research fellowships.

The studies in Uganda compared Twa hunter-gatherers to their agriculturalist neighbors, the Bakiga. In the Philippines, the researchers studied Agta hunter-gatherers and Manobo agriculturalists. Both the Twa and the Agta habitually climb trees in pursuit of honey, a highly nutritious component of their diets. They climb in a fashion that has been described as "walking" up small-diameter trees. The climbers apply the soles of their feet directly to the trunk and "walk" upward, with their arms and legs advancing alternately.

Among the climbers, Dominy and his team documented extreme dorsiflexion -- bending the foot upward toward the shin to an extraordinary degree -- beyond the range of modern "industrialized" humans. Assuming their leg bones and ankle joints were normal, "we hypothesized that a soft-tissue mechanism might enable such extreme dorsiflexion," the authors write.

They tested their hypothesis using ultrasound imaging to measure and compare the lengths of gastrocnemius muscle fibers -- the large calf muscles -- in all four groups -- the Agta, Manobo, Twa and Bakiga. The climbing Agta and Twa were found to have significantly longer muscle fibers.

"These results suggest that habitual climbing by Twa and Agta men changes the muscle architecture associated with ankle dorsiflexion," write the scientists, demonstrating that a terrestrially adapted foot and ankle do not exclude climbing from the behavioral repertoire of human hunter- gatherers, or Lucy.

In their conclusions, the Dartmouth team highlights the value of modern humans as models for studying the anatomical correlates of behavior, both in the present and in the dim past of our fossil ancestors.

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Story Source:

The above story is reprinted from materials provided by Dartmouth College. The original article was written by Joseph Blumberg.

Note: Materials may be edited for content and length. For further information, please contact the source cited above.


Journal Reference:

  1. Vivek V. Venkataraman, Thomas S. Kraft, and Nathaniel J. Dominy. Tree climbing and human evolution. Proceedings of the National Academy of Sciences, 2012; DOI: 10.1073/pnas.1208717110

Note: If no author is given, the source is cited instead.

Disclaimer: Views expressed in this article do not necessarily reflect those of ScienceDaily or its staff.

Source: http://feeds.sciencedaily.com/~r/sciencedaily/most_popular/~3/Nj87vBz84zw/121231161043.htm

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