microeconomics shortcake: Fujifilm's XF1 makes a fashion statement at Photokina, we go hands-on

Wednesday, September 19, 2012

Fujifilm's XF1 makes a fashion statement at Photokina, we go hands-on

Fujifilm's XF1 makes a fashion statement at Photokina, we go handson

Point-and-shoot or fashion accessory? This is the conundrum posed by the XF1, a new retro-styled point-and-shoot from Fujifilm. It's a nice looking camera with a solid and fairly light build, certainly, and while the faux leather (in black, red or tan) might not be for everyone, the company was quick to point out that it'll go nicely with your new designer handbag, for whatever that's worth. The textured design is complimented nicely by a metal border on the top and bottom. There's a bit of a learning curve here, when it comes to just turning the thing on -- give it a twist and a pull, not unlike a childproof pill cap to put it in standby and another pull to get things started.

There's a big, bright three-inch LCD on the rear of the device. Click the E-Fn button on the bottom right, and you can actually reassign the button mapping on the back to your liking on the display. Of course, such style and functionality comes at a price -- this guy will run you $500 when it goes on sale next month.

Gallery: Fujifilm's XF1 makes a fashion statement at Photokina, we go hands-on