TV Ads Are A Surprising But Important Part of Line & WeChat's Indonesian Marketing Strategy

As the War of the Asian Mobile Messaging Apps heats up, Indonesia is?becoming one of the most important battlegrounds for players like WeChat and Line--and TV ads are a surprising but effective part of their artillery. Though the country currently has one of the lowest Internet penetration rates in Southeast Asia, a large and youthful population (27% of its 242.3 million people is 14 or younger), and rapid mobile Internet usage growth?means there is plenty of potential there for tech companies.

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