Wednesday, July 18, 2012

9 Questions You Need to Ask Yourself Before Creating an Online ...

Ask yourself this...

9 Questions You Need to Ask Yourself Before Creating an Online Business

By: Josh Druck

Designing and launching a new e-commerce business that enables buyers to purchase products is a major initiative. In addition, faulty evaluation of market opportunities and inadequate planning has resulted in many, many Web based business failures.

Several interrelated decisions must be made and some questions need to be answered before jumping into a new concept.

Here are 9 for you to think about:

1) Which customer groups should I serve?
2) How do I provide a compelling set of benefits to my targeted customer?
3) How do I differentiate myself versus online and offline competitors?
4) How do I communicate with customers?
5) What is the content ?look and feel?, level of community, and degree of personalization?
6) How should I structure my organization? What business services and software choices do I need to consider?
7) Who are my potential partners? Whose capabilities complement ours?
8) How will this business provide value to shareholders and investors?
9) What metrics should I use to judge the progress of the business? How do I value the business?

Deciding internet objectives and style of business are key ingredients in starting an online business. Do your research and see how people in the industry speak to customers. You?ll find the people you call threats are often the most willing to help.

Also don?t forget the always popular S.W.O.T analysis : An overview of your businesses Strengths, Weaknesses, Opportunities, & Threats.

Image source: Quicksprout.com
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Source: http://outtoown.com/2012/07/17/9-questions-you-need-to-ask-yourself-before-creating-an-e-commerce-business/

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