Tuesday, October 30, 2012

More details reportedly emerge on SVP of iOS, Scott Forstall, leaving Apple

More details reportedly emerge on SVP of iOS, Scott Forstall, leaving Apple

Now that Apple has announced that senior-vice-president of iOS, Scott Forstall was leaving the company, amid storms and market-closings, various additional information is surfacing on the story, at least from Apple's perspective. Namely, it's being claimed Forstall was fired.

First up, Mark Gurman from 9to5Mac got his hands on the memo Apple's CEO, Tim Cook, sent to employees following the news, which unlike the press release, takes the time to thank Forstall.

I am also announcing that Scott Forstall will be leaving Apple next year and will serve as an advisor to me during the interim. I want to thank Scott for all of his many contributions to Apple over his career.

However, Adam Lashinsky from Fortune is being told that things weren't so happy behind Apple's famously closed doors.

It is being said that Forstall didn't get along with Jony Ive. The knighted designer won that battle. Apple named him the chief of all "human interface" on Monday. Reading between the lines, that means software in addition to hardware. Design lovers hated the paper "shredder" that Apple introduced with its Passbook product. Ive, a fan of minimalism, must have hated it too. Watch for Apple to kill it.

Lashinsky also says Forstall refused to sign the iOS 6 Maps apology letter, something echoed by Nick Wingfield of the New York Times:

While tensions between Mr. Forstall and other executives had been mounting for some time, a recent incident appeared to play a major role in his dismissal. After an outcry among iPhone customers about bugs in the company?s new mobile maps service, Mr. Forstall refused to sign a public apology over the matter, dismissing the problems as exaggerated, according to people with knowledge of the situation who declined to be named discussing confidential matters.

Instead, Timothy D. Cook, Apple?s chief executive, in September signed the apology letter to Apple customers over maps.

Again, this reads like Apple's perspective on the matter. We likely won't hear Forstall's until he's long done with Apple, if ever. Still it, even if accurate only in how it's perceived internally, it shows an Apple unafraid to make hard decisions and to sacrifice even extremely talented, long tenured individuals for the good of the company moving forward.

It also shows a lot of faith and trust being put into Jony Ive and his design sensibilities, which have so far been manifested more in hardware than software, and Craig Federighi's engineering skills, which have only recently earned him the top spot in OS X, never mind iOS.

This is either an Apple -- and more specifically a Tim Cook -- as rightly confident in their ability to manage people as they are in their ability to project product, or an Apple already fraying at the seems about to experience another serious escalation in load and stress.

I'm very much hoping it's the former.



Source: http://feedproxy.google.com/~r/TheIphoneBlog/~3/DHCuVl4L7eQ/story01.htm

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